I’ve Heard it said that “Google enjoys WordPress” and therefore WordPress SEO is simpler than for static sites. I don’t believe this is true as we’ve seen many occasions that Google’s objective is to display the most relevant content to their customers. It would simply not make any sense to believe that they’d prefer 1 site over another just due to the platform it is on.
Having said that WordPress SEO (and blogs in General) does have some advantages over static websites, so in that sense WordPress SEO is simpler:
Blogging in General
Most WordPress sites are blogs or are sites such as a blog (but there does not have to be a blog) and the whole purpose of blogging is to post frequently. Search engines do favour websites which are regularly updated so WordPress SEO has an edge here.
Ease of Updating (No specialized understanding)
Static sites can be tough to update and maintain with WordPress it is very simple and no technical knowledge is necessary. This means that a WordPress site is more likely to be regularly updated, which can be another WordPress SEO advantage.
An important WordPress benefit is that all WordPress sites mechanically have an RSS feed. This allows updates to be sent anyone who desires them via an RSS reader or directly to their email. The feed can also be submitted to directories to get links and traffic.
WordPress will automatically Ping updates so they tend to get indexed faster than on static sites.
Comments can be left on WordPress content and this creates interactivity and returning visitors. Developing a fantastic relationship with such people can be strong for SEO proposes.
You will find a huge selection of plugins which can be set up in WordPress and many are SEO associated. This, among other things, gives control over the way the site is shown on the search engines, controls the duplicate content inherent in the WordPress arrangement and allows you to command the title, meta description and meta tag keywords for each page/post.
Again all of this could be set up easily and quickly (and altered when necessary) with no technical knowledge.
You Can also get a WordPress SEO plugin which checks how well you have Optimized your webpages and posts then informs you need needs to be enhanced. If you need help with this, Infinite Lead Flow offers Affordable SEO in Los Angeles.